Beauty of Joseon Honored with Two Prestigious Awards at Watsons Singapore (Health, Wellness & Beauty) HWB Awards 2025

Singapore – April 25, 2025 – Beauty of Joseon, the beloved Korean skincare brand, proudly announces its double win at the Watsons Singapore Health, Wellness & Beauty (HWB) Awards 2025. Voted by consumers and recognized by industry leaders, Beauty of Joseon was awarded:

• New Brand, Highest Growth 2025 under the Build Your Best Brand (BYBB) category

• All-Time Favourite Skincare Brand from Korea

The Watsons HWB Awards are an annual celebration recognizing excellence in the health, wellness, and beauty industry. With over 20 top brands honored each year, the awards are based on consumer votes cast online, making them a true reflection of public trust and brand loyalty.

To commemorate this achievement, Beauty of Joseon will be prominently featured across Watsons Singapore store standees, store fronts, bus advertisements, and its product packaging will proudly display special award stickers.

The HWB Awards have become a prestigious standard within the industry, and this milestone reinforces Beauty of Joseon’s reputation as a trusted, high-performing skincare brand, beloved by consumers across the region.